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You are probably keeping track of the visitors and orders that you are getting to and from your website. But do you know how well your website is performing?
A good offer alone is not enough to guarantee success. You also need to push that offer to your target audience. Typically in the form of a landing page.
PPC spy tools are an indispensable ingredient of your marketing arsenal. If you're not using them, your competitors will be! Here are 26 of the best.
You're not Amazon. Hitting the revenue wall is commonplace for many retailers, so how do you get ahead of the growth slide?
Prices are going up. Advertising must change. It must be less intrusive and way more savvy to compete in a manner that doesn’t see costs spiral upwards.
A new website needs traffic, but you're one of millions in that situation, tough luck. Facebook can get your message in front of the right people though...
Live video, virtual reality - digital marketing is on the move. Find out what trends to watch in 2017 here with our predictions.
Facebook's Lookalike Audience is an unparalleled way to target new customers. It can broaden your audience like never before. Let's explain.
Conversions are key to any successful marketing campaign. They're essentially you scoring a goal! Find out how Facebook implements them here.
Canvas ads are intuitive, creative and a sign of mobile dominance in the marketing world. Facebook gets this, and is evolving them to suit.
What is social media reach? Is it a result of going to the social media gym class? Get more terminology illuminated here with Midas.