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With 12 Million ecommerce stores open for business today, there’s a whole lot of competition out there. Here are 7 ways to get ahead and make the sale!
What do SEO and PPC have in common? Quite a lot actually. Learn vital information from search engine optimisation to improve your paid search performance!
Discover how to crack the code of writing adverts that convert. Make your ad copy impress, or your competitors might do instead!
We studied 89 high converting landing pages to come up with this list of landing page best practices.
You’re probably feeling 100% informed and fully prepared to create the best damn landing page with killer conversion rates this side of the net. Think again.
Extreme Google Shopping for ecommerce, with all the bells and whistles. Here's the one PPC case study you don’t want your competitors to read!
Your call to action (CTA) is one of the most important parts of your web page. So here's what it takes to create a high converting call to action button.
Who needs LinkedIn Advertising when Facebook Ads can do everything and more? Well - you're about to find out.
Running Ads? You'll Like This! No hype or basics. Just the 8 critical tactics you need to extract the most from your Google AdWords budget [10 Min Read]
You are probably keeping track of the visitors and orders that you are getting to and from your website. But do you know how well your website is performing?
A good offer alone is not enough to guarantee success. You also need to push that offer to your target audience. Typically in the form of a landing page.
PPC spy tools are an indispensable ingredient of your marketing arsenal. If you're not using them, your competitors will be! Here are 26 of the best.
The top performing online stores create a “renewable resource” of loyal customers who keep coming back for more. Here's how they do it.
Prices are going up. Advertising must change. It must be less intrusive and way more savvy to compete in a manner that doesn’t see costs spiral upwards.
A new website needs traffic, but you're one of millions in that situation, tough luck. Facebook can get your message in front of the right people though...
Live video, virtual reality - digital marketing is on the move. Find out what trends to watch in 2017 here with our predictions.
Facebook's Lookalike Audience is an unparalleled way to target new customers. It can broaden your audience like never before. Let's explain.
Conversions are key to any successful marketing campaign. They're essentially you scoring a goal! Find out how Facebook implements them here.
Canvas ads are intuitive, creative and a sign of mobile dominance in the marketing world. Facebook gets this, and is evolving them to suit.
What is social media reach? Is it a result of going to the social media gym class? Get more terminology illuminated here with Midas.
Business pages on Facebook will have encountered the many metrics the platform offers. But what do they all mean? Find out the meaning of Impressions here.
On Sept 13th, Facebook introduced certification badges to its learning platform Blueprint. These should distinguish accomplished Facebook marketers.
PPC can be incredibly effective on social media & search engines. Both function differently however, so get to grips with both & prioritise accordingly.
Facebook bypasses ad blockers. Ad blockers respond angrily. Digital marketing conflict ensues. Get the latest here.
Google has started unleashing a series of changes to AdWords that fundamentally chance the way you market your business - here's what to do about it.
The medium of communication may have changed but it's still just people talking! Here are 3 psychology hacks to improve how you engage on social media.
How can you improve your marketing if there's nothing to measure your success? Determine your KPIs and inform yourself of your performance.
Are you advertising on Facebook, or looking to get started? Then you’ve probably been staring at a wall of metrics and numbers, wondering where to focus your attention.
It’s time to get to know the 5 stages to the social media customer journey. We’ll project this journey on a case study of our own to give it form.
“Shoppers want convenience and they can do their shopping in their dressing gown without even needing to put deodorant on.”
The first video in my new series about the changes in paid search, what they mean for advertisers and how to tackle them going forward.
2016 spells another eventful year for SEO. Ensure your site and content gets the best visibility online by implementing these vital tactics.
New to SEO? This starter guide for beginners will teach you how to destroy your website. But seriously, learn how to rank higher in Google.
Email marketing has been given a whole new dimension. Google's customer match has now synced it with AdWords and more.
Get more from your PPC budget! Reduce your wasted spend, improve conversions and maximise your return on investment with this PPC Checklist [Infographic]
AdWords will earn you money. It can really be that simple, but only if you crack the copy and reign supreme over Google's ad parameters. Master them here.
Do you segment? Learn how to use Marketing Automation to measure your efforts with greater accuracy, and increase sales by pin-pointing your hottest leads!
How do your bounce rates compare to your industry competitors? Dive in and answer the question of 'what's a good bounce rate' once and for all - facts not fiction!
Part 2 of our SEO vs PPC performance review. SEO took the first round in the battle - Pay Per Click comes back hard, fighting with vigour!
Content Saturation is here - The ‘Field of Dreams’ build it and they will come is the biggest myth ever. This myth is even more pertinent to the Internet. Rise above the noise!
Using 3 metrics it will soon become clear which strategy needs reigning in and which needs more investment for your business.
Coming up with great new ideas for every blog post or piece of writing you do is hard. Fear not, here's 264 writer's block squashing ideas!
The evolution and importance of digital marketing today represents an exciting opportunity, but only if agencies and clients are working together cohesively.
When it comes to your Google AdWords account Quality Score is one of the most critical metrics to understand and nurture. Let's get it right!