In 2015 the number of social network users reached 179.7 million. Because of this, it’s increasingly important for businesses to hold a presence on at least one of these networks – but with well over 100 social platforms how do you know which one is right for your business? How do you build an audience? How do you manage multiple accounts?
ARRGHHH SO MANY QUESTIONS!
Okay, calm down. We’ve found some of the most FAQ’s to answer on this topic to put your mind at ease. This is the first in a series of FAQ answers, so if you have any you’d like to ask you’re welcome to tweet me: @GracePoole92
- 1Week #1
With so many social platforms, how do I know which one I should use?
You need to ask yourself one simple question…
Who’s your target audience?
From here we can figure out which Social Platform is right for your business, let’s take a look at the audience demographics of the most popular platforms:
After looking at the stats, I would say that Facebook is pretty much obligatory with the most overall daily usage and highest percentage of users. From personal experience I would also back this network – I mean, the first thing I do when I look for a business or person online is Google their name and if I can’t find their website immediately I view their Facebook. If they don’t look very active I’m immediately turned off, wondering how reputable they are if they’re not engaged on the largest social network.
For other networks you need to consider what you offer as a business, how your business can fully utilise each demographic and if you can create and curate appropriate content for each platform. Here are some suggestions for usage:
I’ve not really focused on Google + in this post, mainly because it’s dying a slow death but for now I would definitely use it until it becomes extinct. I mean, it’s quick and easy to make a profile and you can just post the same topics on there as you do on LinkedIn and Facebook (with minor content and image tweaks) so it won’t take up too much of your time.
With 100 million daily active users, Snapchat is the dark horse to look out for. Predominantly used by the younger generation (15-25 year olds) this is a great platform to reach out to this demographic and maintain their (often) short attention spans. This is unlike many other platforms that you would probably use to access this audience, where users can absent-mindedly scroll through their newsfeed. In comparison, Snapchat users are entirely focused on the ‘snap’, mainly because they know it will only be a few seconds long and once they’ve watched it, it will ‘self-destruct’.
Snapchat hasn’t (yet) been saturated by major brands or accessed by the older generation so if you do decide to try it out, you will have the privilege of a fully attentive audience – just make sure your content is up to scratch, don’t let that precious attention go to waste!
I’ve steered you towards a few social platforms that will work for you – but if you’re feeling overwhelmed, feel free to drop me an email or tweet me and I’ll aim to clear things up for you I suggest starting off with the essential four: Facebook, Google +, Twitter and LinkedIn. Carefully consider if you have the time and the content to be actively engaged on the others.
“But if I’m on all of these social networks how do I manage them all?” I hear you say! Well I’ll tell you in the next “What the FAQ”.