Updating, sharing, commenting, flaring (I believe that’s a thing) and interacting on a scale never seen before.
But is it all noise?
If you’re on the fence and unsure of the direct benefits for your business, below I set out the top 10 reasons that might change your mind.
Don’t drive traffic to your website
Study after study has shown the power of social to drive direct traffic to your website. This comes from sharing useful information with your following, keeping them interested and entertained without being overly promotional.
A good ratio is to work by is 80/20 in that 80% of the time you should be useful, educational, interesting, humorous, insightful and thus continually providing value to your audience.
Dismiss search rankings
It really depends on where you look and who you trust, but Social Media posting has strong correlations with higher rankings. With Google’s recent Twitter alliance you can bet their starting to index, search and scrape data from Tweets. That can only mean good things for active Twitterati.
F*** brand awareness
We’re a planet of modern day researchers. Being socially active (in a digital sense) makes you look good, gets you found and allows people to empathise with your brand. It’s a clear trust signal that you’re human and worth dealing with.
Ignore prospective customers
Nationwide, one of the UK’s leading building societies, recently launched a 24 hour Twitter support service. Existing and potential customers can tweet a question and Nationwide will answer it, fast and succinct. How very modern, how very customer centric of them.
Forget monitoring & reporting
If you can’t measure it, you shouldn’t be doing it. Discharging your marketing budget at the wall of options available to you isn’t a strategy. In fact it’s incredibly wasteful.
Fortunately in this day and age we have so many tools at our disposal that enable us businesses to monitor and measure the results of our online efforts.
I hear ya’ – what a load of bollocks!
Lose your voice
Social Media offers the modern business a wealth of opportunity to not only talk about what you do, but interface on a personal level with customers. It enables you and your staff to convey their personalities, to humanise your brand and grow your market share.
A strong voice is a strong brand.
Don’t build relationships
You’ve slowly built traffic and reach, your voice is in full swing and now your delighted customers are directly interacting with you. Building relationships has never been so easy in our ‘always on’ technological world.
The opportunity to converse with and delight your customers at the flick of a few keys has never been so ripe. Social Media really is a fantastic rapport building exercise and one that your customers will appreciate.
Real time = time consuming
With speed and instantaneous action comes risk of course, but the upside is a wealth of versatile platforms that fit nearly any type of business. Your message to the world, in minutes.
Latch on to industry trends, interact and share your own content, or create your own hyper-climate around your creative expressions. It’s happening every second of every day which makes Social an exciting challenge and venture for your brand.
It’s free, it’s probably s***
A favoured marketing method for startups and SME’s for the sole reason Social doesn’t cost anything. That’s not to say big brands don’t love Social too, because they very much do.
Sure, it takes time to grow your social marketing and time is indeed money, but when the starting point is free it’s a damn sight cheaper than many other options out there.
Traditional #marketing is so 2015
Digital Marketing has come of age, and again. Traditional interruption marketing tactics are falling by the way side and the new era of digital has arrived.
Instead of forcing your message in the faces of a broad audience who may, but probably don’t want to hear what your have to say, you can now service those with the intent to actually ‘commerce’ with you.
Oh but technology is a bind. All we need is a good slogan and a billboard.
…now, don’t forget to share!