What the FAQ is Social Media #4 Content Curation: What to Post on Your Social Media Accounts?

So you’re at home thinking, “Yes, that’s what I’ll do – I’ll gather momentum on social media and people will love me and buy my shit.”


You simply won’t be able to gather momentum at the flick of a switch. It takes time and it’s tricky to know where to start when you’re searching for shareable content – hopefully this blog will give you a great foundation to build your social networks with brilliant content.

Here are my top content creation tricks, tips and tools:
dobby the house elf

Tips and Tricks

Set Goals

One of the first things I do when creating and curating content is set myself goals. Start by creating a list of topics that are relevant to your industry/niche and outline material that will resonate with your audience. Then, take a look at your competitors to discover what’s working for them and use this information to determine what they’re lacking and what you can emulate.

With this done, proceed by exploring your list of topics and seeing if you can find any sub-topics or alternatives which are more specific to your business.

Once you’ve created a comprehensive list of topics, finalise a set of categories and the number of posts allocated to each one to find content for. This will optimise your curation process as you’ll know exactly what you’re looking for. With more focus, you’ll feel like you’re making progress as you tick each topic off.

Multiple Tweets for the Same Content


As Twitter is so fast-paced, you’re more or less entitled to recycle content as it’s unlikely the entirety of your followers saw it the first time round. So by creating multiple tweets for the same content you can increase your post frequency (and thus, visibility).

Further to this, you can treat it as an A/B testing opportunity and see what kind of post works best. For example, a tweet with more of a humorous tone might perform better than the ‘professional’ version. With this knowledge, you can tailor your tone to be better received by your audience.


Quotes are excellent for getting more shares – people love a good old inspirational or motivational quote. Particularly, I’ve found, on a Monday – just hashtag with #MondayMotivation to add it to the popular and perennial Monday trend. Quotes are simple and easy to find with websites like Lifehack Quotes, you only need to ensure that the quote is topical and relevant to your industry (and most motivational/entrepreneurial quotes will be).


Infographics are easy to digest, visually-appealing content for your audience that are extremely popular to share on social media – so find as many as you can that are relevant to your industry. You should also tag the creators of that infographic on Twitter and Facebook, they will be delighted to see you sharing their content and will most likely retweet you, ensuring your brand reaches a wider audience.


joey tool


My first POA is to go straight to Buzzsumo, a tool that provides relevant, topical and trending content to even the peasants who don’t use the paid version (I am one of those peasants).

Buzzsumo helpfully categorises content into set topics which they have allocated and the free version allows users to create one topic of their own .

One of the most important elements you need to look for when searching for relevant content is ‘shareability’ (is that even a word?). Buzzsumo have thought of everything and provided users with an option to sort by either ‘Most Shared’ or ‘Trending Now’. By selecting ‘Most Shared’ you’ll be able to see which posts are the most popular on social media and even indicate which network each piece of content will work best for.

Once I’ve exhausted this avenue I turn to our friend Google…

Advanced Google Search

Advanced Google search offers a plethora of brand new content that might not have even been scraped yet from Buzzsumo and other curation sites. If you get your search terms right they can be really relevant to your needs. I would offer you some more guidance but Hubspot have it covered with this brilliant ‘How to’ blog on searching like an expert!

Google Alerts

By setting up a Google Alert, you will be notified as often as you choose on content that is relevant to you. You just need to ensure you enter the right search terms and that they’re relevant and clear. This will give you current trends, news and advice on the topics you have specified to use in your social media posts.

These tips, tricks and tools should give you a solid foundation to start building your following and brand across all social platforms. The trick is to be the page people (potential customers) go to for helpful advice, the latest news and interesting content around your industry whilst avoiding being overtly self-promotional. By being the ‘go to’ page you are keeping your brand in your audience’s mind as helpful, making your business the first port of call if they require services.

Enjoyed this blog? Check out the previous ‘What the FAQ’s’:

Grace Poole

Author: Grace Poole

Grace has worked on apps, websites and emails for huge brands such as Nike, Mondelez and Nissan. Not that she's bragging! She also likes cats and gin, but not together in the same glass.

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