The social media world now boasts 2.22 billion active accounts – that’s almost a third of the human population. Consequently, the function of hashtags is becoming more important to keep up with the growing hum of conversation. Hashtags are one of the key tools to discovering relevant content and discussion in the sea of information online.
There’s a certain etiquette to using hashtags effectively, but once you’ve learnt how to conduct your hashtag activities without offending the elderly, there’s now the task of putting them to good use.
Enough talk, here’s our tool-endowed strategy that’ll ensure your Twitter hashtags are working the way their personal trainer knows they can.
Seek Out the Hashtags your Heroes Use
There’s a lot of hashtags out there and it’s forgivable to be somewhat overwhelmed when trying to extract real, measurable value from them.
Ideally, your use of hashtag will place your content, or whatever you have to say, in a vibrant discussion of the subject.
Sure, you can turn ‘business’ into #business or #localbusiness but despite being broad, popular tags, they may not be in vogue in the crowd where what’s ‘trending’ varies every day.
One time-saving tactic is to look to the top of your topic of choice. As with any discipline, there are the influential gurus, thought leaders and celebrities whose output on social media is often a force that directs the overall discussion.
A great tool to quickly measure which hashtags the leaders of your topic are using is Twitonomy. By simply searching for a particular Twitter user, Twitonomy generates a host of statistics relating to that user’s activity, including hashtags.
The visual nature of twitonomy makes it simple to determine which hashtags are being used by influencers. Whatever hashtags they’re using are likely to be fashionable for the wider audience.
Aside from discovering which hashtags are popular, Twitonomy’s swift and detailed analysis of Twitter users is an invaluable tool for measuring the overall activity of those with a high social authority.
Determine how Deadly your Hashtag is
With the help of Twitonomy, you’ve analysed the influential figures and now compiled a list of hashtags that are likely to have been adopted as a signal for discussion in your industry. Let’s not take chances though – there are some influential people with millions of followers on Twitter whose content shouldn’t be taken too seriously…
So, to confirm whether the hashtags you’ve discovered are going to be relevant and contribute to your audience, check out RiteTag. Either by installing the chrome extension or signing in via Twitter to the website, RiteTag gives a colour-coded rating to your prospective hashtags.
- Hot now hashtags are the ideal, described as ‘Trending hashtags used by the right amount of users. Tweets with this hashtag have high chance of being discovered soon.’
- Long life hashtags are described as a ‘hashtag used by limited numbers of users. Tweets with this hashtag can probably be discovered in the long term.’
- Overused hashtags, as you would expect, are described as ‘hashtags that are too popular. Tweets with this hashtag will be buried in search results very quickly’
- Underused hashtags are well, underused.
It should be obvious that green ‘hot now’ hashtags are the most appropriate for exposure; on Twitter it’s redundant to try and have a tweet reach a discussion over the ‘long term’!
DISCOVER WHAT TIME YOUR HASHTAGS WILL BUZZ
With Tweriod, you can analyse the activity of your Twitter followers and determine when they’re most active. This is vital knowledge as it allows you to post at times that will give your tweets the maximum amount of exposure.
Tweriod offers a free analysis for your profile and, as you can see above, it offers a convenient breakdown of your followers’ activity on certain days and which times are optimum for posting relative to that activity.
KEEP DIGGING FOR MORE TAILORED TAGS
For every hashtag you use, there is an extended family of related content surrounding it. This connectedness is visualised with the tool Hashtagify.
By searching for one of your primary hashtags, Hashtagify will visually list other tags that relate to it. This can be invaluable in researching what other content your audience is hashtagging, as well as ascertaining which discussions you might be able to contribute to.
These tools look at the potential of your hashtags and give them a rousing speech, like the one in Good Will Hunting – you know, the one with the feelings. Use your hashtags to their full capacity and discover what they can do for you.