This month is a mixed bag of fast food marketing, even faster execution and a Scottish fluorescent-orange carbonated canned drink going viral.
August then, was a triumph.
Roses are Red, Burgers are for Flipping
In an elaborate publicity stunt, Burger King is asking McDonald’s if it will join forces for a good cause.
“Burger King is running full-page ads in the New York Times and Chicago Tribune that ask McDonald’s – the Taylor Swift to its Katy Perry – for a day long end to the bad blood.”
In fact, BK suggests the two should come together, take the “best” parts of their Whopper and Big Mac, and create one big “unthinkable” fusion burger called the McWhopper (which amidst the content shock noise is a lovely piece of content marketing).
How Google Handles Links on Redirected Pages
Search Engine Optimisation
Live and Tweeting
“One thing that is very apparent is that people might want to watch what they say, particularly if tweets are hitting the web in real time.”
Passwords no longer humdrum
Technically I read this post last month, but I didn’t do a July edition… and it’s worth your time reading.
Seriously – it’s inspiring stuff:
Violent Execution in the Modern Era
According to Dave Girouard, a good plan violently executed now is better than a perfect plan next week. I tend to agree – just get it done already!
“I believe that speed, like exercise and eating healthy, can be habitual.”
Curation not in the English Dictionary
31 experts disagree.
Aside from the wordy title, that took me a coffee hit to get over, there’s a good read and running theme within:
“Content curation is a component of any smart content marketer’s overall content strategy. But many marketers don’t quite understand what content curation is, let alone how to go about curating content effectively so that it complements your content creation and content promotion efforts. The last thing you want to do is alienate your audience with curated content that doesn’t resonate with them or meet their needs.”
Going Viral in the Heat of the Topical Moment
A detailed (and interesting) case study of one very effective viral adventure; one that introduced 100,000+ new visitors to their website in under 48 hours.
“When something goes viral it generally becomes flavour of the month with the press. Use that to your advantage, by creating shareable, emotive content based around the same topic (but also relevant to your business), and share in high traffic places to get the ball rolling.”
The Tweet that Went #BatShitCrazy on @Midas_UK
This one single tweet gained 502,043 impressions on twitter, with a total of 6,196 engagements. Our Buffer analytics estimated a potential reach of over 10,000,000. All because of Ricky!
Head on over to John Gilson’s blog to see what all the interest was about:
The status of “LOL”: not a laughing matter
A new Facebook report shows only 1.9 percent of their users are LOLing.
Emojis taking over, people laugh less, what is the world coming to?
4 New Moments *Every Marketer Should Know
*according to Google.
Thanks to mobile devices, consumer behaviour and expectations have forever changed.