68 days until Christmas, there’s still time to take advantage of the festive period
There’s still time to make changes to your eCommerce website, to advise customers of delivery, of returns and to reassure them you’re a safe pair of hands to satisfy their present purchasing power!
Without further ado, let’s take a look at some of the top ‘festive boosting sales’ techniques to arm your sales arsenal this season.
Christmas is all about snow scenes, reds and greens
Argos are no holds barred on this front
Promote the Christmas best seller, the lazy shoppers’ friend, gift cards and vouchers! Argos are no holds barred on this front, land on their website during the festive period and you get a full width promotion pushing gift cards. The clever bit here is you don’t buy the gift card itself, you get it ‘free’ when your spend a certain amount. Et voila, you buy one gift and you get one free – the gift card.
Consider adding Christmas themed promotions and categories in place of styling your whole landing page festively. Once again Argos are a good example here, subtle nods to Christmas in their design with snow drops and Christmas colour cues.
Customer reassurance is key this time of year
Ensure that customers are informed of when you’re guaranteed delivery period ends
Returns, exchange and refunds should be prominent to reassure customers that they can easily resolve any issues after Christmas. Extend and loosen your policy over the festive season, if you’re still working to a ‘few weeks’ then you risk losing potential customers. Loosen up a little, it’s Christmas!
Can you service the last minute rush? A major competitive advantage over Christmas is securing delivery dates right up until Christmas Eve, if you can still fulfill orders and deliver them in time you’ll have an ace up your sleeve coming to the aid of the last minute (panicked) shopper.
Add value, increase revenue
Offer gift wrapping even if you wouldn’t normally because many customers will be prepared to pay more for the convenience. Obviously in offering the service make sure your back office is up to the task.
Make sure you send customers a voucher code they can redeem in January. The spend glut of Christmas more often than not has a marked impact on January and February, if you include a January gift voucher or sales offer then you increase the chances of a return visit to help traverse the notoriously quiet New Year period.
Focus on tiered promotions, bundled products and gifting. Try and include stocking fillers as up-sells, add-ons and even incentives (freebies). In addition consider incrementing discounts with higher spend, introduce mutli-buy and buy two get one free promotions.
Don’t let customers miss your marketing message, promote your promotions across your site for all to see regardless of where they enter your website.
Customer service remains key
Christmas shopping can be hectic but that doesn’t stop your customers remembering a bad experience
Respond to customer enquiries in a timely manner. If it means taking on additional staff, even if you’re a smaller business, then you must do so. Christmas shopping can be hectic but that doesn’t stop your customers remembering a bad experience.
Golden rule, don’t accept orders you can’t fulfill. In doing so you’re only going to create a negative impact on you, your business and your customer services. Sell hard, sell your heart out, but whatever you do don’t sell thin air.
We all love Christmas…
Well that’s not entirely true, it goes without saying different people will have different views on Christmas. However statistics show that Christmas remains the most significant retail milestone of the year. Nowhere is this more true than in online retailing where preparation can reap generous rewards. So what are you waiting for?
Of course if this all seems a bit much and you need a little respite, assistance, strategy or just a shoulder to lean on – we can help with everything eCommerce and more.