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Conversions are key to any successful marketing campaign. They're essentially you scoring a goal! Find out how Facebook implements them here.
Canvas ads are intuitive, creative and a sign of mobile dominance in the marketing world. Facebook gets this, and is evolving them to suit.
What is social media reach? Is it a result of going to the social media gym class? Get more terminology illuminated here with Midas.
There are various pitfalls along the road to social success – some will cost you money, your reputation, or both. Here are 6 mistakes to avoid.
Business pages on Facebook will have encountered the many metrics the platform offers. But what do they all mean? Find out the meaning of Impressions here.
On Sept 13th, Facebook introduced certification badges to its learning platform Blueprint. These should distinguish accomplished Facebook marketers.
PPC can be incredibly effective on social media & search engines. Both function differently however, so get to grips with both & prioritise accordingly.
Facebook bypasses ad blockers. Ad blockers respond angrily. Digital marketing conflict ensues. Get the latest here.