10 Awesome eCommerce Ideas to Boost Sales!

We delve down in to 10 awesome ideas to help boost your online store’s sales

1. Be transparent with delivery costs

One of the biggest reasons for shopping cart abandonment is surprise. Try to be as transparent as possible with your delivery policy. If you have free or flat-rate delivery, make sure your customers know about it. Free shipping should be advertised across the site, this can be in the header, in a promotion bar and on individual product pages.

2. Always offer a guest checkout option

This one is crucial to minimize cart abandonment. Don’t force your customers to create an account or login before purchasing. A better way to register your customer is to create an account on their behalf. The account information can be presented on the customer’s confirmation page thereby providing a useful account without disrupting the shopping experience.

More consumers are shopping on their mobile devices than ever before

3. Ensure your website is mobile friendly

More consumers are shopping on their mobile devices than ever before and this trend continues to grow. If you haven’t already, now is the time to invest in a responsive (mobile-optimized) website. Make sure your entire website is optimized, not just your home page.

4. Keep things simple where possible

Smaller businesses sometimes make their websites too complex, with deep product hierarchy, which makes it difficult for shoppers to find the exact products that they are looking for. Consider how your shoppers think of your products, such as by type, features, or by product variations, ensure your navigation and filters enable them to easily and quickly find what they’re looking for.

5. Encourage customer interactions

Reward your shoppers every time they interact with your business. This could be via your Social Media channels or when they leave a review on your products. Consider giving these interacting customers something in return such as a discount, free shipping, a free item or similar.

Look for high volume search terms that will give you a clear indication of what your customers are demanding

6. Analyse your site-search data

Firstly you need to make sure you’re capturing the searches that your customers type in to your website’s search box. Then look for the most common search terms that return no results and consider adding content to your site that suggests good alternatives. Also look for high volume search terms that will give you a clear indication of what your customers are demanding, consider pushing and promoting these lines as a priority.

7. Avoid making your discount codes form too prominent

A simple fix to a misunderstood problem. Many retailers have a prominent ‘discount voucher’ form on their checkout pages. These forms can often stop the checkout flow because the customer pauses to find discount codes on Google (other search engines are available). By reducing the size of your voucher area and/or moving it away from the main checkout buttons can help reduce this common cart abandonment issue.

8. Keep your eCommerce content fresh

This is the same of a bricks and mortar store. Imagine if you walked down the high street and every week the shops you passed kept the same window display, week on week. Would you be inclined to take a look inside? Unlikely. The exact same can be said of your eCommerce website. For most retailers fresh content needn’t cost the earth as they can create it themselves – there are no excuses for a stale store front.

Analyse where your biggest spenders comes from

9. Focus on profitable lines

Traffic is important as are your conversion rates, but profit is key to your success. You can have high conversion rates and sales can be going strong, but if there’s no profit you are digging yourself an ever deeper hole. Focus your efforts on your most profitable products and channels, analyse where your biggest spenders comes from, is it Twitter, is in Pinterest, is it tablet devices or is it something else? Whatever the channel – look after your most profitable customer segments.

10. And finally, be awesome!

That sounds cheesy, we admit, but making sure your customer service is as perfect as can be will ensure customer loyalty. Deliver promptly and when you say you will. Enhance return custom by offering flexible return policies, make sure you pack a discount code, treat or mini gift with your customer’s order. Offer incentives to come back, for example by offering a discount or gift if a customer leaves a review. Customer retention should be your priority because loyalty isn’t easily won!

Do you require hard-won expert advice on how to grow your business online? Then get in touch and we’ll help you plan for growth and plan for profit.

Ed Leake

Author: Ed Leake

Ed is the director of Midas Media and has served in the technology industry for just shy of twenty years. Ed believes in the constant development, improvement and the maturing of ideas. Outside of work Ed enjoys motorsport, yet more fresh coffee and doughnuts.

  • Marlon P90

    I’m thinking about starting an ecommerce business and I need to know if there are any rules or laws I should know about. For example, (my business would be for clothes that I find in thrift stores and/or clothes that I personalize myself- dying, cutting, studding, etc.) could I sell any brand of clothes I want or do I need some sort of permission from the brand?

    • MidasMedia

      Hello Maron – that really depends on which country you’re in and what type of brands you’re looking to sell. But most likely the sale of second-hand goods is pretty open/free from branding concerns.

  • Andre Clemens

    I have an eCommerce website and there are many products on my Website. I want to optimize the website. Those products I can not put on the home page. Product pages are dynamically created which will not be cached by Google. How can I introduce to those products in Search Engine or how can user come to know? Any idea suggestion are welcome.

  • Jermaine J

    Hi everyone, I am doing a research for Middlesex University on online shopping experience. I want to find out about users who went into the E-commerce sites and did not complete the process for usability problems or any other dissatisfaction. Can Anybody help me giving any idea how I can gather my initial data about horrible online shopping experience and abandonment of shopping carts?

  • Lasagna delivery guy

    I would like to build my ecommerce website in Magento or X Cart with a UK company. The website should be user-friendly with high quality, without any security threats etc. I dont want to go for a normal developer or newbie in the ecommerce industry hence I found you who look reputable. I require help from industrial experts who are familiar in ecommerce industry. My website is an online mobile store, so the designing part has an high impact on my website.

    • MidasMedia

      Thanks for getting in touch – the first step would be a project specification or brief document. If you don’t have one to send us please call and we’ll help you plan your project, we have lots of guidance material available to new clients. Thanks!

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