We delve down in to 10 awesome ideas to help boost your online store’s sales
1. Be transparent with delivery costs
One of the biggest reasons for shopping cart abandonment is surprise. Try to be as transparent as possible with your delivery policy. If you have free or flat-rate delivery, make sure your customers know about it. Free shipping should be advertised across the site, this can be in the header, in a promotion bar and on individual product pages.
2. Always offer a guest checkout option
More consumers are shopping on their mobile devices than ever before
3. Ensure your website is mobile friendly
More consumers are shopping on their mobile devices than ever before and this trend continues to grow. If you haven’t already, now is the time to invest in a responsive (mobile-optimized) website. Make sure your entire website is optimized, not just your home page.
4. Keep things simple where possible
Smaller businesses sometimes make their websites too complex, with deep product hierarchy, which makes it difficult for shoppers to find the exact products that they are looking for. Consider how your shoppers think of your products, such as by type, features, or by product variations, ensure your navigation and filters enable them to easily and quickly find what they’re looking for.
5. Encourage customer interactions
Look for high volume search terms that will give you a clear indication of what your customers are demanding
6. Analyse your site-search data
Firstly you need to make sure you’re capturing the searches that your customers type in to your website’s search box. Then look for the most common search terms that return no results and consider adding content to your site that suggests good alternatives. Also look for high volume search terms that will give you a clear indication of what your customers are demanding, consider pushing and promoting these lines as a priority.
7. Avoid making your discount codes form too prominent
A simple fix to a misunderstood problem. Many retailers have a prominent ‘discount voucher’ form on their checkout pages. These forms can often stop the checkout flow because the customer pauses to find discount codes on Google (other search engines are available). By reducing the size of your voucher area and/or moving it away from the main checkout buttons can help reduce this common cart abandonment issue.
8. Keep your eCommerce content fresh
Analyse where your biggest spenders comes from
9. Focus on profitable lines
Traffic is important as are your conversion rates, but profit is key to your success. You can have high conversion rates and sales can be going strong, but if there’s no profit you are digging yourself an ever deeper hole. Focus your efforts on your most profitable products and channels, analyse where your biggest spenders comes from, is it Twitter, is in Pinterest, is it tablet devices or is it something else? Whatever the channel – look after your most profitable customer segments.
10. And finally, be awesome!
That sounds cheesy, we admit, but making sure your customer service is as perfect as can be will ensure customer loyalty. Deliver promptly and when you say you will. Enhance return custom by offering flexible return policies, make sure you pack a discount code, treat or mini gift with your customer’s order. Offer incentives to come back, for example by offering a discount or gift if a customer leaves a review. Customer retention should be your priority because loyalty isn’t easily won!
Do you require hard-won expert advice on how to grow your business online? Then get in touch and we’ll help you plan for growth and plan for profit.